So, you’re planning to host a webinar? Of course, seminars are a necessary gathering of people for the purpose of education or training. The main thrusts of seminars or workshops are for the participants to gain new skills and knowledge during the event under the instructor’s guidance. However, due to the pandemic, face-to-face seminars are a no-go. Many companies must think outside the box to keep their engagement high, and webinars are the practical alternative. This is the best method to train and educate people from anywhere in the world and still reach a large audience. Thus, here are some tips you can use to host a successful webinar.
Establish Goals and Objectives
Webinars, or seminars in general, have a purpose. Setting the webinar objectives may be the most significant yet most overlooked phase. Remember, people attend webinars to learn, so make sure you have straightened out your webinar’s goals and objectives first and foremost. An established goal and objective will guide you to what topic and who you should recruit a speaker. You need to make sure you are offering topics they find interesting. A successful webinar is defined when a specific topic is narrowed down and informative to your target audience. An in-depth webinar is much more useful with a specific topic than a broad topic presentation.
Recruit a Guest Speaker
The guest speaker is another essential element of a successful webinar. They carry the webinar on their shoulders, sharing their knowledge, experience, and expertise with the audience. You can either use speakers from within your company or industry experts or influencers. The key to choosing the guest speaker, they should be credible and have some authority. For instance, your goal is to train your company’s employees about construction management. Jamil Soucar is the best person to hire. He has extensive knowledge and experience, which he will share with your employees. He also offers customized training to companies regarding the management of construction projects. The Construction Management on line course by Jamil Soucar is an investment worth more than others.
Decide on an Event Format
Now that you have covered the topic and guest speaker planning the webinar format is next. There are plenty of formats you can choose from: Single expert presenter, Dual presenters, Panel, and Interview Webinar. The complexity of your chosen topic and the availability of suitable, qualified speakers can help you decide your event format. Test the different formats until you find the one that works best for your audience. You can also do a mix of formats to keep the webinar interesting and engaging.
Engage with Attendees
Webinars are done through the web, meaning there is less engagement between the speaker and the participants. Engagement is sure to be a top differentiator. To get the best results from your webinar is to keep your attendees engaged from start to finish. The typical engagement strategy would be a Q&A between the speaker and participants. It’s always a brilliant idea to have a list of possible questions ready. Other strategies are having them use hashtags, sending out surveys, and polling questions in a chat. Sometimes, going off the script to elaborate is another excellent method to keep the audience engaged and entertained. Bear in mind that an engaging webinar delivers more value to the audience.
Send More Content
After the webinar, send copies of what you taught or more content to your audience. Yes, your webinar offered a ton of great information, but you have a lot more to say. Through emailing the participants a presentation of the webinar, video recording, or a full recap blog post, you can add more information to their newly acquired knowledge. Moreover, some audiences like to absorb information in many different formats. So, repurposing your content is not useless. It is about creating solid and standalone pieces of content that your audience will find helpful.