The quintessential biography of a philanthropist, adventurer and sportsman

Now available on Amazon in Kindle and paperback!

Lord Russell Baker has always taken the title of his favourite song to heart. 

My Way. 

‘It’s his raison d’etre.’

Whether he’s breaking all the rules at 10 Downing Street, advising senior members of the British Royal Family that they’re sitting in his seat or sipping champagne with a member of the KGB, he will deal with the situation in the only way he knows. He’ll do it the Lord Russell way.

Yet for all of the escapades that have highlighted his colourful life, he is most driven by the desire to help others enjoy it as much as he does. He’s a philanthropist first and adventurer second these days. But that doesn’t mean he won’t continue to have some fun combining those two passions as he tirelessly works to raise much needed money for charities throughout East Anglia.

Lord Russell is an enormously respected figure amongst many of the leading professional sportsmen and women in such diverse sports as football, snooker and darts. Some of the famous names he has worked with include ex-Ipswich Town, Glasgow Rangers and England captain Terry Butcher, former world snooker champions Steve Davis and Ronnie O’Sullivan as well as three more former world champions in John Lowe, Eric Bristow and Keith Deller from the world of professional darts.

Yet Lord Russell does not settle at arranging events for others to take part in whilst he naturally slips into the role of host and MC for the evening. He is a very keen runner and cyclist and has taken part and completed many 10K runs and marathons for the sole purpose of raising even more funds for some of the great causes that enjoy his support.

He’s now committed his life story to print! Lord Russell’s first book, My Way, was first published in 2021. It is an honest and very frank retelling of his life so far, one which, over time, convinced him that he wanted to dedicate much of it to helping and supporting other people whilst, in the process, deriving a great deal of enjoyment from doing so.

Lord Russell’s life has been, and remains, a colourful one, full of exploration and adventure. Yet, for all of the escapades that have highlighted his life so far, he remains most driven by the desire to help others enjoy it as much as he does.

He’s a philanthropist first and adventurer second these days. But that doesn’t mean he won’t continue to have some fun combining those two passions as he tirelessly works to raise much needed money for charities throughout East Anglia.

You can find out more about him and his life and work on this website as well as discovering for yourself how you can get Lord Russell involved with your charitable organisation.

“A life story with a twist to captivate with every page turn. A must read!”

High quality Hardbacks available on request here – www.norfolklord.co.uk

Lord Baker worked alongside popular Norfolk born writer and broadcaster Edward Couzens-Lake on the book in which he recalls his early years growing up in the south east of England as well as his first forays into the corporate world where, for a while, he was a colourful mix of high flier and hell raiser!

The book also explores the motivations behind his decision to dedicate a large part of his life to philanthropy, the people he has helped as well as some of the well known faces who have joined him along the way. Including HRH The Duchess of Cambridge (Kate Middleton) and a host of iconic sporting stars.

The book is now available on Amazon in Kindle and paperback!

Promotion via the Authors Lounge too

You can read about some of his remarkable exploits here and purchase ‘My Way’ in both Kindle and Paperback formats.

Some Amazon reviews as follows:

Amazon Customer5.0 out of 5 stars An inspiring read.

Reviewed in the United Kingdom on 7 January 2022This guy is amazing and bonkers in equal measure. A really interesting read. Recommended.

Cecilia4.0 out of 5 stars Exciting Read!Reviewed in the United Kingdom on 11 January 2022 Verified Purchase

Lord Russell’s memoir was an exciting read. Sounds like he had a very happy childhood, I can see where the adventurous spirit came from which carried through into adulthood. He’s had more than his fair share of tragedy but it’s the loss that spurred him onto to his charity work. It was sad that his mother died when he was young and then his wife the mother of his three children also dying at an early age. I thought the writing about Bridget was gentle and sympathetic towards her spiral into alcoholism that affected the whole family.
I enjoyed reading all about the escapades at work and how the Lord Russell way stood him in good stead. For me the chapters on sport were less interesting as I am not a sport enthusiast myself. I can see though how this will really appeal to a lot of readers. I can also see how helpful all the charity sport events he puts on help raise so much for his chosen charities. I hope he can start to arrange them once more in 2022 as have been on hold during the pandemic.
Yes, definitely there are more books to be written. His trip to Africa could be expanded on I enjoyed this chapter a vivid picture in my mind of the people and the unique landscape. Also the restaurants he has visited while globe-trotting. The trip to France only alluded too! Then the final chapter dedicated to Alma the love of his life and their trip around her home country Mexico that they managed last year.
Thank you to Edward Couzens-Lake Lord Russell’s ghost writer I hope you will be working together again.